Creative Director · Designer · Observer
The Mind Behind the Work
I shape digital experiences, visual systems and creative ideas. But my curiosity extends beyond what I make—to how we see, think and experience the world.
01 · Curiosity A figure reaches for the source: the question behind every design. Why do people see, think and feel the way they do?
02 · Form The source opens into form. Circle, square, triangle: every interface is built from these three.
03 · Care Products I designed went on to be acquired by Allscripts and Stryker. In healthcare, clarity is a form of care.
04 · Return Then back to the work, and to the person on the other side of the screen.
From first corporate briefs to healthcare products that others went on to acquire.
- 20062009
Where the craft began. Three employers, one education: corporate identity, websites and enterprise application interfaces, with front-end code in HTML and CSS.
- 20102015
120+ responsive website templates for Pixelarity, brand and web consulting for Musecomm, and UX direction for an AI network-monitoring platform at Dataken.
- 20152026
Led design from concept to scale across healthcare products, from patient engagement to ambient AI, with design systems for web, iOS, Android and large clinical displays. After Stryker acquired care.ai in 2024, I moved into a support role and stayed on until 2026.
- HealthGridAllscripts · 2018
- Andor Health
- care.aiStryker · 2024
- FlipRx
- Docuracy
- CareTab
2024 → 2026 · Support, after the acquisition
- 2026Now
Open to remote Creative Director and Design Manager roles. Meanwhile, directing AI short films in Telugu, Hindi and English.
I’m drawn to writers who make me look at the familiar differently—and question what I thought I understood.
Russia
Fyodor Dostoevsky
Notes from the Underground
The contradictions within the human mind.
- Dostoevsky (read)
- Notes from the Underground
- Poor Folk
- White Nights
- The House of the Dead
- The Insulted and Injured / The Insulted and Humiliated
- The Eternal Husband
- Crime and Punishment
- The Idiot
- The Brothers Karamazov
- Tolstoy (interest)
- Gorky (interest)
- Turgenev (interest)
- Gogol (interest)
- Pushkin (interest)
- Chekhov (interest)
- Solzhenitsyn (interest)
Germany
German-language
Hermann Hesse
Steppenwolf
The tension between identity and the selves within us.
- Hesse (interest)Steppenwolf
- Kafka (interest)The Metamorphosis
- Goethe (interest)The Sorrows of Young Werther
- Remarque (interest)All Quiet on the Western Front
France
Albert Camus
The Stranger
Meaning, even when the world offers none.
- Camus (interest)The Stranger · The Myth of Sisyphus · The Plague
- Sartre (interest)Nausea
- Balzac (interest)
- Hugo (interest)Les Misérables
- Dumas (interest)The Man in the Iron Mask
- Maupassant (interest)
Britain
George Orwell
Animal Farm
Power, truth, and the language used to bend them.
- Orwell (interest)Animal Farm
- Woolf (interest)
- Hardy (interest)
- Dickens (interest)
- H. G. Wells (interest)
Ireland
Samuel Beckett
Waiting for Godot
Waiting, and what remains when nothing arrives.
- Joyce (interest)Dubliners · Ulysses
- Beckett (interest)Waiting for Godot
United States
Ernest Hemingway
For Whom the Bell Tolls
Courage and loss, said in the fewest words.
- Hemingway (interest)For Whom the Bell Tolls · The Old Man and the Sea
- Thoreau (interest)Walden
- Melville (interest)Moby-Dick
- Fitzgerald (interest)The Great Gatsby
Spain
Miguel de Cervantes Saavedra
Don Quixote
The dreamer and the realist, living in one head.
- Cervantes (interest)Don Quixote
Colombia
Gabriel García Márquez
One Hundred Years of Solitude
Love in the Time of Cholera
Memory, solitude, and the ordinary made magical.
- García Márquez (interest)One Hundred Years of Solitude · Love in the Time of Cholera
Italy
Dino Buzzati
The Tartar Steppe
Time, waiting, and the life we imagine is still ahead.
- Buzzati (interest)The Tartar Steppe
Portugal
Fernando Pessoa
The Book of Disquiet
The ordinary world, seen in an extraordinary way.
- Pessoa (interest)The Book of Disquiet
Of everyone on my shelf, he is the one I would sit beside. Not for one book, but for how he lived: many selves, one quiet life, and a whole universe found in an ordinary street. That is the ideology I try to bring to design. Look ordinary on the surface. Stay curious underneath.
Lebanon
Khalil Gibran
The Broken Wings
Love and loss, written as quiet poetry.
- Gibran (interest)The Broken Wings
- Mikhail Naimy (interest)
Romania
French-language
Emil Cioran
A Short History of Decay
On the Heights of Despair
Despair, looked at without flinching.
- Cioran (interest)A Short History of Decay · On the Heights of Despair · The Trouble with Being Born
Philosophy & awareness
Friedrich Nietzsche
Thus Spoke Zarathustra
Becoming more than what we were told to be.
- Krishnamurti (interest)The First and Last Freedom · Beyond Violence
- Nietzsche (interest)Thus Spoke Zarathustra
- Marcus Aurelius (interest)Meditations
- Himalayan yogic philosophy (interest)
- Advaita (interest)
India
Telugu
Ravi Sastri
Rattalu–Rambabu
Life on the margins, written without sentiment.
AlpajeeviNovelAaru Saara KathaluStoriesIlluNovelRaju–MahishiUnfinished novelRattalu–RambabuUnfinished novel
- Binadevi (interest)
- Tilak (interest)
- Kalipatnam Ramarao (interest)
- Balivada Kantharao (interest)
- Allam Seshagiri Rao (interest)
- Tripura (interest)
- Sri Ramana (interest)
- Kasibhatla Venu Gopal (interest)
- Mohammed Khadeer Babu (interest)
Tools change every few years. How I use them has not: with systems, patience and an eye for the person on the other side of the screen.
How a project moves through them
Design
- Figma
- Adobe XD
- Illustrator
- Photoshop
Animate
- After Effects
Cut & sound
- Premiere Pro
- Epidemic Sound
Direct with AI
- ChatGPT Image Engine
- NanoBananaPro
- Kling 3.0
- Veo
Ship
- HTML5 & CSS3
- JavaScript
- jQuery
- Bootstrap
- Ionic
Technical skills
Design systems
One visual language across web, iOS, Android and large-format clinical displays.
Prototyping and interaction
Wireframes to clickable prototypes, tested before they are built.
AI and ML interfaces
Monitoring dashboards, data-labelling workflows and training-data tools.
Healthcare UX
Clinical workflows, HIPAA-compliant design and real-time alerting.
Information architecture
Structure that lets a busy person find the right thing on the first try.
Data visualisation
Command-centre dashboards that turn operations data into decisions.
Accessibility
WCAG AA as a starting point: contrast, focus, motion and real keyboard use.
Brand and motion
Identity systems, key art, product films and animated walkthroughs.